William Hill
William Hill

Operates since 1934 and is one of leading and trusted bookmakers in the UK.

Bet £10 & Get £30
Promo Code: C30
Bet Now
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
  • Payout Speed
  • Bonuses & Offers
  • Security
  • Software & Games
Overall Rating
  • Football Betting Football
  • Horse Racing Betting Horse Racing
  • Tennis Betting Tennis
  • Greyhounds Betting Greyhounds
  • cricket Cricket
  • Many payment methods
  • Many years of great reputation
  • Many promotions
  • Wide range of bets

William Hill Review 2019

James Morton
By:James Morton

William Hill is one of the most well-established and trusted betting sites in the UK gambling industry. Established in 1934, the bookmaker describes itself as the “home of betting” and it’s a tag that is extremely justified.

With one of the most comprehensive sportsbook offerings around and a superb online casino, William Hill has all the bases covered. This Amazing.bet review is the personal opinion of our editors who have conducted in-depth research to save you time and effort. Read on to find out what our experts have to say.

William Hill’s Sign-Up Offer

Bonus Type
Free Bets upon Initial Deposit
Bonus Amount
Minimum Deposit
How to claim it
Make a deposit and fund your account with at least £10. William Hill will add 3 x £10 bets to your account.
Bonus & Promotions
William Hill offers numerous bonuses including boosted odds on selected horse races and free bet promotions.
Promo Code
Free Bets must be used within 30 days of registering
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

William Hill Full Review

Sport is a major focus for William Hill, although online casino fans are also extremely well-catered for. The website has one of the most comprehensive range of sports betting markets in the industry, with links to all the major events listed prominently on the homepage.

William Hill also offer dedicated betting apps for both sportsbook, ensuring that customers can place bets and play their favourite games on the move. Additional services such as Racing Radio and Betting TV set William Hill apart from much of the competition.

License and Regulations

William Hill License and Regulations  William Hill is operated by WHG International who are a limited company based in Gibraltar. They operate under the name William Hill PLC Group and have headquarters in both Leeds and London. William Hill is licensed by the UK Gambling Commission and the Gibraltar government. It is regulated by the Gibraltar Gambling Commissioner for all other customers.

Bonus and Promotions

William Hill Bonus & Promotions  William Hill provides special bonuses on horse racing throughout the year, in addition to offering enhanced odds on live televised sporting events every week.

Free Bets

William Hill Free Bets  William Hill offers free bets on sign-up and to existing customers as part of regular ongoing promotions.

Special Products and Features

Product / Feature
You can ask for special odds by contacting William Hill on Twitter. Requests must be made by tweeting @williamhill and using #YourOdds. These will then be looked at by their traders and priced up in the #YourOdds section within the event. All Premier League, Championship, League 1 and League 2 matches are covered. Selected live games on BT and Sky Sports can be combined in a multi-match offer. Rugby league, rugby union and NFL are other sports included in the promotion.
William Hill Plus Card
The Plus Card acts as a link between William Hill online and in-shop. With the Plus Card, you can cash bets you have made in-shop on your mobile device. You can also withdraw funds from your online account in-shop, or bet with online funds in-shop. This makes it ultra-convenient to play at William Hill, as you can place bets in ways that are not possible with many other operators.
William Hill Betting TV
Watch every UK greyhound meeting, US horse racing plus Australian, Dubai and Indian racing every day for free on Betting TV. It offers coverage from 8 – 2.00am, with expert presenters guiding you through the day’s action and providing comprehensive build-up to each event. The service is a great way to follow your bets in real-time.
William Hill offers a wide range of radio content, including Horse Racing Radio, in-Play Radio and Greyhound Radio. The operator also produces podcasts each day across a variety of sports, including football, boxing, MMA, golf, horse racing and others. All of these can be listened to on either the desktop or mobile version of the site.

Football BettingFootball – Football is hugely popular at William Hill, with a staggering amount of betting opportunities available on the site every day. Fans of the Premier League and Champions League will be in their element, with hundreds of markets offered on every game. Enhanced odds, match specials and live betting are other popular features at William Hill. There are also huge range of ante-post and match odds on all of the major leagues around Europe and further afield.

Horse Racing BettingHorse racing – Whether you’re a fan of UK, Irish or international racing, William Hill has all the bases covered. The bookie offers a huge amount of markets on top events like the Cheltenham Festival, Grand National and Epsom Derby. They also provide odds on most US meetings, in addition to coverage from France, South Africa, Australia and India. With the added bonus of being able to watch most of the action on BettingTV, William Hill is an excellent place to wager on horse racing.

Tennis BettingTennis – William Hill has daily tennis betting on tournaments from all over the world, as well as a huge range of markets for Wimbledon, Grand Slam, Davis Cup, ATP World Tour and others. Watch live tennis for free on the site and get odds updated in real time when you bet in-play. Wager online with William Hill and you will soon discover why they are the best bookmaker for tennis.

Greyhound BettingGreyhound racing – All UK BAGS and RPGTV races are available via William Hill. Punters can also access a wide range of ante-post markets on major events like the Greyhound Derby. BettingTV covers all the action, while fans who fancy something a little different can also wager on Australian greyhound racing.

Cricket BettingCricket – William Hill offers a comprehensive cricket betting service, offering odds on big events like The Ashes, World Cup, Indian Premier League and the County Championship. There are hundreds of different markets available throughout the year, along with the option to watch selected matches on William Hill TV.

Other sports – American Football, golf, motor racing, rugby league, boxing, UFC, snooker, basketball, ice hockey and darts are amongst a plethora of other sports available at William Hill. With competitive odds and one of the widest choices of betting markets in the industry, William Hill is one of the best bookmakers around.

William Hill Bonuses, Promotions & Free Bets

William Hill provides special bonuses on horse racing throughout the year, in addition to offering enhanced odds on live televised sporting events every week. Their most popular promotions are as follows:

#YourOdds – Present a scenario by tweeting @WilliamHill with #YourOdds on selected events and they’ll try to give you a price on it happening.

2Clear – Available on all live ITV & selected UK flat turf races (excluding Irish and all-weather races). If the horse you back wins by two or more lengths, you’ll get a 15% William Hill free bet bonus on top of your winnings, up to £100.

Lucky7 – Open to new and existing William Hill customers, Lucky7 is your chance to win up to £100,000 each week. All you have to do is select seven horses from their chosen races and you could be striking it rich. Even if the jackpot isn’t won, the top entry will still receive £1,000.

Enhanced odds – Each day, William Hill release a whole bunch of markets at an enhanced price on the events that matter the most. Check regularly and keep an eye out for the Enhanced Odds logo throughout the site to get more value when betting on your favourite sport.

Wager Types

  • Singles – This most popular bet simply requires you to pick the winner of a race or match.
  • Doubles/Trebles – Boost your returns by combining two or three selections from different sports.
  • Accumulators – Multiples of four or more selections can be difficult to land, but they are a great way to boost your winnings.
  • Forecasts – Popular in horse racing and greyhound racing, forecast betting requires you to pick the first and second in a race. Double your stake for a reverse forecast which allows your selections to finish in any order.
  • Tricasts – The same theory as forecasts but with three selections.

How To Open An Account

  • Visit the William Hill website and click ‘Join Now’ which is located on the top right-hand side of the site.
  • Fill in the relevant details including name and address and add a security question. New players can also select their preferred currency and deposit method from this menu.
  • Once you have submitted these details, you will be offered the option to make an initial deposit.
  • You will receive a confirmation email.

Live Betting

William Hill offers one of the most comprehensive live betting services in the UK. Top class football, tennis, rugby, golf, basketball and others are amongst the sports available, with numerous different markets on offer as the action unfolds. There is an in-play schedule available on the site which lists all the upcoming events. There are also enhanced in-play offers available on big events such as the Ashes and Premier League Darts.

Live Streaming

There are numerous live streaming opportunities at William Hill, including superb coverage of horse racing and greyhound racing through Betting TV and the Betting TV app. Football, tennis and basketball are other sports available to watch at William Hill.

An online bet of just £1.00 or more on any UK, Irish or South African horse race qualifies you to be able to watch the live action, while there are similar easy to meet conditions across the other sports. The link for WHTV live streaming can be found just below the list of sports towards the top of the site.

  • One of the most comprehensive range of sports in the industry.
  • Hundreds of different markets available.
  • Superb choice of live streaming.
  • A trusted and respected brand.
  • Competitive sign-up bonus.
  • Excellent ongoing promotions.
  • Comprehensive customer service options including live chat.
  • BettingTV, In-Play Radio, Racing Radio and a range of podcasts.
  • Great range of ongoing promotions.
  • Quick navigation on both desktop and mobile.
  • Sportsbook can appear a little cluttered.

Mobile & App

William Hill offers a user-friendly version of its site on mobile, with its sports betting app widely recognised as one of the best in the industry. It is compatible with most major devices and new players are eligible for £30 of free bets if they sign-up through the app.

The William Hill app offers punters the same comprehensive range of markets that they would find on desktop and placing a bet requires just a few clicks.

  • Availability – iOS, Android, Windows Phone, Blackberry.
  • Live Streaming – Yes.
  • Live Betting – Yes.
  • Features – Live Betting, Betting TV, William Hill Radio.
  • Bonus – Get £30 in Free Bets when you deposit £10.

Banking Options

Deposit method
Available on mobile


Process time
Minimum Maximum
Process time
3-5 days
PayPal, Neteller, Skrill
1-2 days
Bank Transfer, Giro Pay, Safety Pay
Fast Bank Transfer
5-10 days
Cash or Voucher
Up to 30 mins
Up to 24 hours

How To Make A Deposit

  • Log into your account using the ‘Log In’ button at the top right-hand side of the homepage.
  • Click the ‘Make a Deposit’ button.
  • This page will ask for the amount you’d like to deposit, your chosen method and your password. Once you have filled in the relevant boxes, click the deposit button to complete the transaction.

How To Make A Withdrawal

  • Log into your account using the ‘Log In’ button on the top right-hand side of the homepage.
  • Click on ‘My Account’ which is listed along the top of the page and click ‘Withdraw’.
  • A new menu will appear. Fill in the box to declare how much money you’d like to withdraw. Once you’ve completed this, add your preferred method and click ‘Continue’.
  • Your request has now been submitted and you will receive an email to confirm the withdrawal.

Customer Support

twitter @WilliamHill
email [email protected]
phone 0800 085 6296
address Greenside House, 50 Station Road, Wood Green, London, N22 7TP



William Hill are known as the “home of betting” and with extremely good reason. Their sportsbook is one of the most comprehensive in the industry, while casino fans can access a vast array of games.

Live betting, live streaming, Racing Radio and other unique services are other impressive elements of William Hill’s site, while their excellent ongoing promotions will ensure you keep returning for more.

William Hill has worked hard to replicate its desktop offering on mobile, ensuring that punters can bet on their favourite sports 24-hours-a-day, seven-days-a-week.

Having been around since 1934 the company has built a reputation for fairness, making William Hill one of the best online bookmakers you can choose.