Fred Done and his brother Peter started Betfred with a single betting shop in Salford in 1967 and have since built it into the largest independent bookmaker in the world. Based in Birchwood, Warrington, Betfred has been a regular winner of the North West Top 200 Businesses Award. The company is the exclusive sponsor of the Scottish League Cup and World Snooker Championship, as well as being the biggest supporter of UK horse racing. Betfred’s sportsbook has a huge focus on football and horse racing, although fans of other sports are also well-catered for. This Amazing.Bet review is the personal opinion of our team of experts who have conducted comprehensive research to save you time and effort. Read on to find out what they have to say.