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1
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18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.
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10Bet
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888sport
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Betfred
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Bwin
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Unibet
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New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.
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William Hill
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New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
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NetBet
UP TO £25 FREE BETS
UP TO £25 FREE BETS
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18+ / Matched free bet up to £25 / Dep. & Bet £10 or more / Single bet only on any sport / min. odds of 1/2 to qualify / T&Cs Apply.

Football Betting Leagues & Events

We will focus on a number of top leagues and competitions with emphasis on:

  • Premier League LogoPremier League
  • Championship League LogoEFL Championship
  • Champions League LogoUEFA Champions League
  • Europa League LogoUEFA Europa League
  • Bundesliga LogoBundesliga
  • LaLiga logoLa Liga

Football Odds

Every online bookmaker will have a section dedicated to football betting on their site. Each match and competition will be priced up with the football odds for the weekend displayed in either fractional or decimal form.

Fractional Odds

These are typically used by UK-based bookmakers and are typically displayed as: 7/4, 5/6 or 10/1. If you placed a £10 bet on a team who are priced at 2/1, you would receive £20 winnings plus your original stake.

The term ‘odds-on’ refers to anything shorter than Evens (the lower figure on the left). For example: 5/6. 4/7 or 10/11.

The tern odds against refers to anything bigger than Evens (the lower figure on the right). For example: 6/4, 9/5 or 12/1.

Decimal Odds

Decimal odds in football will typically be used by online bookies who are based in Canada, US or Australia. These are generally easier to calculate as the figure displayed will be your returns for a £1/$1 stake.

2.00 is equivalent to Evens.

If you placed a £1/$1 stake on a selection at 4.50, you would receive £4.50/$4.50 plus your original stake.

Wagering on Football

Betting on football is extremely simply. The latest football odds will usually be placed prominently on each bookmaker’s home page.

There are three possible outcomes to each football match: Home Win, Draw, Away Win. Football odds comparison sites will focus on these prices and they can vary greatly between online bookmakers so it’s always advised to check before placing a wager.

They are referred to outright or money line bets. Simply place a wager on this market and await the outcome of the contest. In cup competitions, these prices refer to 90 minutes ONLY, the markets will refresh ahead of extra time and penalties.

In any given contest, there will usually be a favourite and this team will typically be the shortest price in the football odds. Factors including home advantage, team news and recent form will be factored in by the bookmaker ahead of the match getting underway.

Accumulators/parlays are an extremely popular way of wagering and allow football bettors to potentially secure greater returns. This involves assembling multiple teams into one bet. For example, you could choose seven different teams from across the Bundesliga, La Liga and the Premier League AND they would all need to win in order to secure a return.

Most betting sites will also have a football odds calculator which will enable bettors to work out their returns for accumulator/parlay bets.

Alternative Football Betting Markets

  • Both Teams to Score – This market requires both sides to score a goal during the 90 minutes. It is extremely popular and can land at any point during the 90 minutes.
  • Half Time/Full Time – This market will be available for all football fixtures and is extremely popular on short-price favourites. It requires a side to be in the lead after 45 minutes and then again at full-time.
  • First Goalscorer – Predicting the first player to find the back of the net. This is handy for strikers who are in-form. If an own-goal is scored, the first goalscorer will be deferred to the second strike of the game.
  • Correct Score – This involves predicting the final-score of the match. It’s a very simple but extremely popular way of betting. Bigger prices are available on this market.
  • Over/Under – Also known as ‘Totals’, this market asks bettors to predict the amount of goals in any given game. These are usually set at Over 1.5 Goals/Over 2.5 Goals/Over 3.5 Goals etc. When the football odds go live in-play and a goal is scored, these lines will adjust accordingly.

Competitions

Football odds are available on a number of different leagues around the world with the UEFA Champions League and UEFA Europa League amongst the most popular. The group stage of these competitions begin in September with the final taking place in May. This competition showcases the best teams in Europe with competitive games prompting lively betting markets.

Domestic competitions such as La Liga, Bundesliga and the Premier League are also extremely popular with bettors. These divisions begin in August and conclude in May. Teams will battle to secure the title whilst many others will be vying to avoid relegation.

International competitions such as the World Cup attract millions of TV viewers around the world and are also extremely popular betting events. These take place sporadically and outright betting markets and football odds are available months in advance.

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