We compare the latest prices from all the leading bookmakers in order to provide you with the best odds on the latest key matches and events. We take the stress out of shopping around for value and help you get greater returns on your sporting wagers. It is important to understand betting odds before placing any bets. In simple terms, the odds refer to how likely a bookmaker thinks an event is to occur. The “how likely” element is represented by a figure that also indicates the amount you stand to win if your pick is correct. For example, a bookie may offer you odds of 2/1 on your selection winning a particular match. If you stake £1 and your selection is successful you win £2 plus your original stake. The key factor when it comes to finding value in betting is to look for the best odds on your chosen selection. Prices can vary between different operators, which means it is sensible to shop around. However, this can be quite time-consuming, so we take the hassle out of the entire process by doing the research for you. Don’t settle for inferior odds by making sure you read our odds comparison page.